Are you thinking of making a logo? Well, you should know a few things before you get started if you want it
to be successful. People expect that the process is easy and all that you require is a few fonts and graphics
with some hues here and there to get it right. Wrong.
If you go about it this way, your brand will not get the
benefits it should bring to the enterprise. You need to think critically and think outside the box, and all
this comes down to careful planning.
In most cases, it will take more than a day to get it right. Yes, there
are people whose ideas have struck them at the ideal time, and they have minted money from these occurrences.
But if you are unsure of how to start or you need that motivation to get you thinking, here are some tips to
help you in this regard:
Basics
It all begins with getting an idea as to what a good depiction should be and what would work for what you
have in mind. As such, it helps to navigate sites where you can get inspired. Other than in online spaces, you
can get inspired by what is around you. Find that thing that best speaks about your brand and what you want to
communicate to your target market.
These basics will pave the way for greater things ahead as you know what
works and what does not, based on the examples that you will come across.
Study
You should choose a drawing that can communicate your message effectively by being sensible and appealing to
your target market. It is your identity, that thing that defines your brand.
It could be that you have to
spend more resources than you initially intended on the basics, but it will be worth it in the end once you
come up with something impressive. Thus, you have to get deep into the process by finding out everything you
can. Go to the library and read.
Join online groups and see what they have to offer. Whatever adds to your
knowledge on the same will be instrumental in helping you come up with something unique and understandable.
Decide on a technique
Now that you know how to get it right, it is time to plan on your delivery method. Everyone has their way of doing things, and it’s best to see what works for you as you do not want to impede on your creativity by going with the flow. However, if you do not have a chosen path or need some guidelines on how to go about it, here is the standard procedure:
Summary
If you are making the depiction for yourself, you won‘t have a problem with what direction you should take. Where you are working with or for a client, it is essential to understand what they need, and it is best to get this information from an interview.
Analysis
You then need to learn about the industry and what the players in it want when it comes to matters marketing. Look into the history of the brand in question and what the competition is doing to stand out in the market. A SWOT analysis of the competitors will go a long way in helping you pinpoint their weaknesses, and you can build on this deficit. As you do this, you need to look for great depictions in the industry and how you could borrow some concepts from them which would appeal to the brand in question. This step involves looking at what is trending in the market and how it could work for you.
Concept
Use all the information you have gathered from the steps above and work on a sketch you think could work for
the brand. Give the idea time to grow and keep working on it as you take some breaks in-between to allow the
concept some time to develop.
You will come up with various ideas over time which you can then present to your
client for some constructive criticism. Keep working on the concept until you get it right, and where you run
out of ideas, you could look at past depictions and what made them successful or otherwise.
It is possible to have a visually appealing drawing that does not work for the target market. It is thus
necessary to look into the needs of the market and what they relate to as you work on the message. It also
helps to immerse yourself in the brand and where past depictions are available, look into them and what made
them work or fail.
Remember to save all your drawings. It may be that they will not work for the current project, but they could
be ideal for the ones to come. Have fun!