If you are a creative mind looking for the opportunity to showcase your talents and make vast sums of money,
graphic design may be the career for you. Successful people in this field take home more than eighty thousand
dollars a year. If you do well such that you take up the position of art director, you are looking at more
than ninety thousand each year. Sound good to you? Yes, the numbers are a sure way to attract one to the
And it’s not just about the money. With so many careers at risk of going obsolete owing to the growth of technology, people in this field do not have to worry about losing their jobs.
Their work revolves around creativity, which is something that technology is yet to get around. It is thus evident that this profession is here to stay.
What then can you do to position yourself in the field? It all comes down to honing essential skills as follows:
The thing that sets an excellent graphic designer apart from others in the profession is the visual eye.
Before you get into this field, you must consider your ability to get inspired by what’s around you. You
should note that coming up with fresh ideas time and again can be tricky and will often challenge you in this
line of work.
However, if you can work on your creativity, you will be in a position to continually work on designs without running out of ideas. This skill is the most important and the sooner you can hone it, the better your chances are of making it in the industry. So, before you start cultivating the other skills, start with this.
You need to understand what your client wants for you to deliver a design that will appeal to them. At
present, many people spend hours on their phones texting and making comments but are unable to engage with
others on a one-on-one level.
Though you will spend some time talking to your client via electronic means, there will come a time when you will have a sit-down where they will require you to let them in on your progress.
Knowing how to listen and engage with your client professionally will count as a plus for you. It also helps when you to break down the elements in a language in which they can understand.
It is necessary for you to learn how to create legible texts. There is nothing as bad as presenting a
proposal to your client, only for them to find tons of grammatical errors in the writing. Such a situation
would lower their expectations of you, and they might head in another direction as a result.
And it’s not only about typos, but this also extends to how attractive the text is. With a variety of fonts online, there is no reason for you to stick to the norm. Experiment with the various styles until you find something that works for you.
That means that you need some training on the making and operation of fonts if you want to get the most out of them.
Creative software plays a significant role in the development of your skills and the better your
understanding of their operation, the more you can get from the same. Photoshop and InDesign are some of the
apps you need to learn as you train on being a graphic designer. Skills in software are so crucial to the
career that students in middle and high school are learning how to handle these apps as they build a strong
foundation which will add to their skills in the future.
Thus, you need to familiarize yourself with apps in the field as clients will require this of you.
Exposure to different types of media adds to your skills in the field. You should look into everything from texts to games to animations as you can get inspiration from this. These types of media enable you to see how you can engage your audience, and you can borrow some ideas from them and build from that.
Coding is an essential skill as it helps you understand the work that goes into the creation of a website. You do not have to be an expert in the field, but basic knowledge in C++ and Java will go a long way in helping you land jobs with several clients. If you can, delve deeper into the languages to make yourself more marketable.
You need to find a way in which you can take complex data and present it to people in a simple manner which
people without a background in graphic design can understand. Note that your presentation modes can either
make or break you. Be a storyteller and allow people to understand the concept you have in mind. Also, the way
you present your resume will speak volumes regarding your design skills so be sure to work on it.
You might consider making logos for a living. What other skills would you need to make it in the graphic design industry and why?